It’s pretty fortiutious that I even saw this in a timely manner — I’m traveling — but, I ran across something pretty cool:
Volumes: a limited edition pencil series celebrating the iconic stories that define a creative culture
Though a bit overstated, once you dig into the meat of the page, you can see what they’re saying: They’re launching a quarterly subscription service!
Much like Field Notes, you get four editions a year for $100 (plus $12 for shipping). Each shipment includes a dozen pencils in fancy gift boxes, plus a pencil sealed for archival purposes, (which is a nice touch for us hoarders, er, collectors). And, to further appease collectors, each pencil will be numbered
In talking with a couple people on Twitter about this, the Pencils.com folks have a lot to do if they want to be profitable. They need to reinvent a unique, appealing, quality pencil every three months, and they need to meet the significant minimums manufactures are sure to require from them.
If anyone can do that, though, it’s Charles Berolzheimer and his gang over in Stockton.
And it’s good to see a Friend-of-Erasable, Wood & Graphite‘s own TJ Cosgove, get some work out of it! He made the video to accompany the announcement blog post:
It seems to me that the target demographic for a pencil subscription service is much smaller and more niche than the Field Notes crowd; and generally, pencil users are a bit more thrifty, too. $100 for 48 pencils is not a cheap price, even if it is for limited edition, fancy pencils.
Still, though — I’m excited about it, and I plan on subscribing soon. I look forward to seeing the makers of two of my top five favorite pencils do something like this. It should keep them creative, innovative and hopefully nimble, as they’ll quickly learn if the edition they release is a hit or not.
For those who think the subscription is a bit steep — fear not! It looks like they’ll be offering packs of the limited edition pencils a la carte, though probably in limited quantities. As it is, if you buy at least four dozen Blackwings a year, you’re probably just about paying this amount already.
Finally, it’s nice to see that a portion of the subscription payment is going torward music education for children! Charles is an advocate for the Arts and, through the Blackwing brand, has supported musicians and artists over the years.
3 thoughts on “Blackwing launches a pencil subscription service”
Thanks for this post! Love the show(s)!!!
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