I love Kickstarter. So many amazing ideas and innovations have come to fruition because of the social funding tool, from an iPod Nano watch to a de-centralized social media tool. I’ve talked about a pen-related venture on here before, but I am lucky enough to be featuring a pencil project today!
I got an email earlier today from Nate at Brand New Box, a web development firm in San Diego. They are helping to create the Rule Pencil, dreamed up by an 11-year old kid.
Last week my business partner, Matt, helped an 11-year-old friend of ours launch a Kickstarter project for a Ruler Pencil. The response has been amazing, to say the least.
5 days in and the project is 500%+ funded. Folks like the idea, and they love Nathan. As you can imagine, our little buddy is flipping out.
Their Kickstarter project is innovative, and it’s a relatively simple idea — put a ruler on a pencil. I know, I know, it’s been done before, but perhaps not with this level of simplicity, and with such… well, heart. I know that I could have used a ruler pencil many times when I was eleven. Nathan, this kid, had the gumption to make it happen.
The Kickstarter video:
As of today, the project was very close to getting a $2,000 total in pledges. It only needed $350 to cover a minimum order.
The original point of the email to me was to brainstorm some ideas for a quality pencil. These guys are art-minded, and appreciate a good pencil. I suggested talking with CalCedar about their private label pencil program, but don’t know enough of the details to tell if that’ll work for their needs or not.
I suggested a triangular pencil which would accomodate three different units of measurement: imperial (inches), metric (centimeters), and point (picas). After all, I imagine this will appeal to a lots of graphic designers who sketch their designs longhand, and might be replacing (or complementing) their trusty pica rulers.
Anyone have any further ideas? Leave them in the comments below.
And to all you pencilnalia enthusiasts out there: Hop on by the Kickstarter page and pledge! Help make sure this eleven year old entrepreneur grows up loving wooden pencils — someday he might owe his fortune to his love for them. There are some great perks to the different pledge levels, according to the project page:
- For $5, he’ll mail you a package of 5 Ruler Pencils.
- For $20, he’ll mail you a special package of 10 Ruler Pencils, and list your name on the ‘Special Founders’ list mailed out with each package of Ruler Pencils .
- For $50, he’ll mail you a special package of 20 pencils, put you on the founders list, plus send you a custom drawing (he’s pretty good).
I’ll be pledging as soon as I can — I want my name on that Founders list.
Ruler Pencils: a brilliant idea, invented by a kid. | Kickstarter Project Page
UPDATE: This kid’s got spunk. Check out his update video to his backers!